Data Cloud is a data platform that unifies all of your company’s data on to Salesforce’s Salesforce Platform, giving every team a 360-degree view of the customer to drive automation and analytics, personalise engagement, and power trusted AI. Data Cloud creates this holistic customer view by turning volumes of disconnected data into a single, trusted model that’s easy to access and understand. This includes diverse data sets, like telemetry data, web engagement data and more across your organisation or your external data lakes and warehouses. And this unified view helps your Sales, Service, and Marketing teams build personalised customer experiences, trigger data-driven actions and workflows, and safely drive AI across all of your Salesforce apps.

Regardless of where your data comes from — internal apps, systems, channels, external data lakes, and even emails, images, or PDFs — Data Cloud can bring it all together, creating a unified customer profile that helps your team better understand what your customer needs today, and anticipate what they may need tomorrow. This helps teams across your organisation use all of your company’s data to boost productivity and deliver deeper customer value.

Using Data Cloud, your business can consistently provide personalised customer experiences that lead to increased customer satisfaction, loyalty, and business growth. Data Cloud ensures that every employee has the right information at the right time to deliver what customers need, in near real-time, across the entire customer journey.ure manner thanks to the Einstein 1 Trust Layer.